Pricing

6 months

$299

  • scenario: “one-off” interview; note: acess to the stories dashboard never expires.

1 year

$399

  • scenario: multiple applications within a year for this and other companies with similar interview processes (all high performing companies use behavioral interviews)

lifetime

$500

  • scenario: long-term approach to interview prep with any company

Amazon Behavioral Interview

Pass your Amazon interview using tried-and-tested methods. This content is biased towards benefiting the candidate, on what connects with success in job interviews, while saving you time from what doesn’t.

Responsive image

Videos

Easy to follow advice on how to best answer any non-technical interview question.
  • Key behaviors: Conflict & Influence, Ambiguity & Prioritization, Learning & Innovation, Customer Obsession, Vision & Strategic Thinking and more
  • Commonly asked questions: Tell me about yourself, Why this company, Failure, Strength & weakness, Interpersonal, Speed, Questions for them and more
  • Candidate & employer interviewing techniques.
    • launched in 2019, 3 hours (& text version)

    Stories Dashboard

    95% of candidates fail building a proper story bank (by their own standards).
    • Add, revise, rank & label your stories - using both quantitative & qualitative indicators (e.g. revisions to stories ratio)
    • Comprehensive feedback on your answers with over a dozen types of reports from ChatGPT, Vertex & Cohere
    • Best practices and guidance at every step
      • launched in 2022, 1000s of users

    Quizzes

    Practice your listening skills and learn to think on your feet in job interviews.
    • Practice identifying core behaviors in unfamiliar contexts
    • Interviewing tips and tricks
    • Statistics
      • launched in 2025, 100s of questions

    Training 2: Amazon Onsite Training Program

    In its first version this was over 9 hours; to save you time, I compressed it to 6h30, in 43 sections. This is best consumed over the course of a few consecutive days.

    My goal is to help you to improve your STAR answers using your best stories, in a 4 step process:

    • Section one: reasoning by analogy will help you to quickly and accurately find relevant stories for each principle.
    • Section two: general types of questions; outcome: your elevator pitch.
    • In section three, I'm using the examples from section one, in order to highlight behaviors to use and to avoid in your own answers.
    • Section four - more exercises to further improve the quality of your stories. Outcome: your stories, ready for the interview.

    I perfectioned this method throughout the years, while helping & learning from some really smart people.

    First, throughout my career, I've worked in both technical and non-technical roles.

    Second. My experience coaching people for all major job categories has taught me an important lesson: anyone applying for such jobs should be able to qualify if an answer, including its depth, is for them. Some stories will be for mid-level roles while others will be for L7+ roles, while others will be for sales.

    While it is true that many of these stories are from IT, I picked examples from a variety of industries.

    from a candidate in Seattle - under Invent and Simplify

    A side project of mine is to track potholes in the area by designing a reporting system using cameras mounted on garbage trucks; they would scan the road and using AI would find holes in the road, which would be reported to the city for review.